26 February 2019
Brandnation’s Beauty PR & Influencer agency team hosted an influencer event for regional Beauty Influencers in the Manchester area with Sleek MakeUP. The night celebrated the launch of the new Limited Edition Highlighting Palette Love Shook and heroed the cult classic range of favourite products and featured an MUA Masterclass and Post Malone concert.
It’s no secret this city is the place for a banging night out. From Deansgate to Canal Street to the Northern Quarter – Manchester is killin’ the night scene.
To pay homage to a good night, Brandnation’s beauty PR & influencer team called on several of Manchester’s leading beauty influencers to join us for a Sleek MakeUP BNO (big night out) to light up the city and social media.
The night was in honour of Love Shook, the newly launched and limited edition Highlighting Palette and to show Mancunians that the glow up is real.
We started vibin’ with leading makeup artists Abbie May and Yemani Elise who hosted a MUA masterclass for influencers including @RachLeary and @CharmieJanee. Influencers created killer looks and content to support Love Shook and blow up Instagram.
The MUA masterclass was held in one of Manchester’s hottest hotels, Hotel Gotham, within its exclusive Bank Manager’s suite, an uber-cool monochrome venue, with splashes of Sleek hot pink furniture. The suite was decked out with slogan Sleek branding and included a standalone chrome bath, filled with Sleek printed dollar bills for some Sleek AF photo opps.
The squad got on it with vibrantly coloured cocktails and canapés while the MUAs talked through the range, highlighting their beauty essentials and go-to heroes before offering products for influencers to sample.
Influencers were then taken to Manchester Arena to a private box to watch rap artist Post Malone slay onstage.
The Sleek way is VIP, natch, so Brandnation hosted the influencers in a private box where the champagne popped and the good times rolled. The private box also included a Sleek makeup station, used throughout the night for any makeup top ups.
After the gig, it was back to Hotel Gotham, where influencers received bespoke goody bags including the full range of Hero products matched to their skin tone, the Love Shook Palette, as well as official Post Malone merch. The BNO finished with a nightcap in the hotel’s private members bar.
Manchester, you were lit.
Sleek MakeUP is one of the fastest growing colour cosmetics brands in the UK. Known for its high pigmentation products, quality formulations and inclusive shade selection, it has been setting trends since 1995. From bringing contouring to the masses to pre-empting the Matte Lip trend back in 2013, Sleek MakeUP has always been one step ahead. Beloved by those in the know, Sleek MakeUP has developed cult status across the globe due to its bold and brave approach to beauty, and is now sold worldwide.
Brandnation’s beauty PR agency team has access to a bespoke network of over 5,000 influencers to create bespoke media and influencer events and campaigns for our clients. To find out how we can help your brand build its profile using influencer event power contact us on firstname.lastname@example.org or 0207 9407170.