21 July 2017
smilelab, the innovative teeth whitening beauty brand launched with an exciting beauty blogger brunch hosted by Brandnation's Beauty PR Team at the Sea Container’s Private Dining Room in the Mondrian Hotel.
Celebrating white teeth as an essential beauty ‘accessory,’ the UK’s top beauty bloggers were given a sneak peek into smilelab’s hi-tech teeth whitening products: Advanced Whitening Toothpaste with superior cleaning and purifying properties; Advanced Teeth Whitening FLASH Brush for instant whitening on the go in just 15mins; Advanced Teeth Whitening S Strips and Advanced Teeth Whitening Strips FLASH designed for white, cleaner, healthier teeth. All products were showcased in beautifully designed, Instagram worthy, hot pink and white packaging. smilelab’s UK Brand Manager talked guests through the highly innovative and hi- tech range of teeth whitening products, launched without the hefty price tag.
Hot pink helium balloons spelt out S-M-I-L-E and smilelab products along with lip shaped branded biscuits and selfie stick props were displayed across the table. Food was served amongst hot pink and white bouquets scented with mint leaves inspired by minty fresh breath. Guests were encouraged to use smilelab’s custom made snapchat filter to share the launch.
smilelab are launching exclusively in Boots from 15th July, with prices ranging from £12 - £38.