Sophie Ellis-Bextor Gets The Nation's Teeth Talking

Brandnation’s Beauty PR Team have enlisted the delightful singer and mum of four, Sophie Ellis-Bextor to front a nationwide, multi-media oral hygiene marketing and PR campaign for client DenTek.

The campaign, named #TeethTalk aims to provide people with all the tools, solutions and advice needed to prevent and treat the biggest day-to-day issues in oral health, in a fun and engaging way. The campaign comprises PR, Social Media, a microsite and Facebook App and is running throughout the summer.

In addition to Sophie Ellie-Bextor, Brandnation also recruited YouTube sensation the Singing Dentist, Dr Milad Shadrooh, to provide the campaign with dental expertise in his own inimitable way.

In addition to providing photography and video assets, overseen by Brandnation’s Content Team, Sophie hosted a media breakfast at the Covent Garden Hotel, where as a busy, working mum of four young kids, she spent a pleasant morning talking about how she juggles her family and work life, shared her style secrets and confidence tips, and explained how important good oral care is to her and her family.

Of DenTek’s #TeethTalk campaign Sophie says, “I’m so excited to be working with DenTek on their new #TeethTalk campaign. This year I’ve been busy touring and promoting my new album, and it’s great to be working with a brand that creates products that I can use on the go and leave at home to ensure my kids and hubby are looked after while I’m away!” 

DenTek’s product range is made up of five categories; Interdental Cleaning Products, Kids Solutions, Tongue Cleaners, Dental Guards and Repair Kits. DenTek works hard to develop innovative and more effective interdental and oral solutions, helping to maintain teeth effectively in-between visits to the dentist.

In addition to creating the new campaign in conjunction with client Dentek, Brandnation’s Digital Team have created a fully-responsive campaign microsite and Facebook App that includes a product selector ad well as a survey-based competition to win an iPad.

Sophie’s latest, critically acclaimed album Familia, produced by her own record label avila, is available now and she’s on tour throughout 2017. Murder On The dancefoor seems like yesterday!


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