8 June 2018
Up and coming technical sportswear and baselayer brand Megmeister handed Brandnation’s Content Team a chunky sports PR content, website and social media brand asset creation brief to support the brand across its cycling, running, golf and skiing sectors.
The brand assets required comprised mainly photography with some video and accomplishing the brief required the input of two leading sports and lifestyle photographers working alongside Brandnation’s in-house Content Team photographers and videographers.
The shoots were all organised and art directed by Brandnation with most of the photography shot on location in the UK, apart from the skiing which was shot in the Swiss resort of Sass Fee. For the cycle part of the brief Megmeister and Brandnation teamed up with the folks at Velusso (velusso.co.uk) who organise cycling holidays and tours and also run a cycle club as well as cycle shop/café in Ditchling, in East Sussex. Action photography was shot on the hills surrounding Ditchling and lifestyle photography in and around the café.
For the running an inspirational urban environment was required and this was found in London’s vibrant Bankside area.
Megmeister is a fast-growing technical sportswear brand based in the UK that is totally dedicated to designing and developing the most technically advanced, most high performing sportswear and base layers for amateur and professional athletes, across a number of sports and pursuits. These include running, cycling, football, tennis, golf, rugby, outdoors and skiing.
Although Megmeister is a new brand, its owners have a 20 year heritage in performance textiles and sportswear design, having worked as product developers for large garment manufacturers supplying major US sports brands. In the course of this work they realised that there was a significant gap in the sports market when it came to base layers. The team realised that many people don’t like to wear base layers because they are irritating on the skin, feel uncomfortable or restrictive and can carry odours. So they undertook, as Megmeister, to use their understanding of the latest garment technology, to resolve these issues and create a new generation of superior base layers.
Key to the brand’s success is DRYNAMO – a yarn exclusively available to Megmeister, which is especially designed for sport and has excellent moisture wicking properties, is ultra lightweight, insulating, breathable and super hygienic. DRYNAMO is incorporated into Megmeister garment construction, using a 100% seam free construction process, that delivers total freedom of movement and comfort to any athlete. The unique construction process also allows Megmeister to put ventilation holes in all the right places and completely free the body to move as any activity or sport requires without hinderance or discomfort.
Megmesiter products are appreciated by top athletes and coaches in various sports and the brand’s products have also been recognised by Running Magazine in 2017 – wining the awards for Best Men’s Base Layer, Best Women’s Base Layer and Best Men’s Tights/Leggings.
Do you have brand assets, photo or video, that you need to fuel your PR or Social Media brand stories? Do you need volume assets, professionally and cost effectively created and ‘on brand’? If you do contact the brand asset experts at Brandnation email@example.com