22 May 2018
When Brandnation's Sports PR team and Saucony joined forces to create the London #RunYourWorld campaign we knew it was going to be epic.
London, our city and the greatest in the world. Every corner tells a new story, every sunrise brings a new experience - a city that never sleeps.
Working with Saucony to bring to life their #RunYourWorld campaign, Brandnation was tasked to show our beautiful metropolis through the eyes of a Londoner. Following the creation of the Run Your World London city guide, curated by Brandnation in association with three influencers from the capital, the agency executed a global influencer event welcoming influencers from Vancouver to Cologne.
Focusing on three different elements of the Saucony brand, Performance, Life On The Run and Originals, Brandnation created a diverse itinerary to display the best of the city.
The trip included a run on Primrose Hill, rewarded with an incredible skyline vista of the city as well as being joined by running royalty and five-time Olympian Jo Pavey. Brandnation commissioned a one-off Saucony graffiti artwork by street art legend Mr Cenz that was integrated into the streets of London. It was all rounded off with a hot and sweaty private workout at leading London gym, 1Rebel.
By creating an intimate and personalised brand experience it encouraged influencers to share above and beyond expectations, documenting the event through Instagram stories and posts. The result was a series of content that brought all aspects of the brand to life and truly engaged Saucony's target audience.
You can discover some of the influencer content by searching the hashtag #RunYourWorldLondon on Instagram.
Brandnation embraces the power of influencers to create quality, authentic content and to influence buying decisions of our clients' consumers. The agency provides an extensive influencer offering from local product placement to international event activation.
Drop us an email at firstname.lastname@example.org or give us a call on 020 7940 7170 for more information about what we can do to activate your brand with influencers.