3 March 2016
Saucony unveils the all-new Saucony Stride Lab, launched by the sports PR agency team at Brandnation. Saucony Stride Lab an innovative stride analysis method that will get to know the individual runner; how running fits into their lives and also provide an in-depth analysis of their unique stride characteristics.
The Saucony team at Boston HQ have researched that the best product solutions come from looking at the runner’s entire stride, not just the moment of foot strike, so every shoe that comes out of the Saucony lab is designed to create a seamless connection between the runner and their footwear.
The Saucony Stride Lab gait analysis consists of three high-speed cameras positioned to assess the runners body position and running form. The cameras are synchronized by the software to capture a runner’s stride from multiple views; the back, the front and the side. The front camera angle assists assessment of knee rotation and the camera at the side shows the extension of the leg and knee flexion upon impact.
The Stride Lab will be touring key running stores nationwide and Brandnation will be handling all aspects of the PR and social media.
Brandnation has a long history of executing brand experiential events that help deliver a strong campaign message as well as helping trial and showcase new products. For more information on what Brandnation can do to accelerate your brand contact with influencers and media, contact us via email at firstname.lastname@example.org or by phone at 020 7940 7170.