12 May 2017
St Moriz, the no.1 volume self tan brand in the UK, will be making a big splash this summer in partnership with the new Baywatch movie which is set to hit screens throughout the UK from 29th May. Expect a re-ignition of UK-wide interest in tan worship, buff bodies and surf life!
As partner of the eagerly awaited movie, featuring Dwayne Johnson, Zac Efron and Alexandra Daddario, St. Moriz will be launching its biggest ever marketing campaign to support its association with the Baywatch Movie and its special Limited Edition Baywatch branded Mousse products. Activation will include a TV commercial, outdoor media, bus rears, digital ads and lots more. All the PR, social media and blogger/influencer activation will be undertaken by Brandnation’s Beauty PR Team who are delighted by the prospect of bringing a touch of LA sun, sand and surf to the UK.
UK consumers will also have the opportunity to win an exclusive trip for two to Miami, USA – via an on-pack promotion running through the summer. The lucky winners will get the opportunity to experience the Baywatch beach lifestyle at first hand.
St Moriz products feature salon quality formulations with innovative ingredients that are guaranteed to give you that peerless California-style Baywatch tan. The latest Advanded Professional Tanning Mousse is a specialist, multi-tasking formulation that provides a luxurious luminous glow and a longer lasting tan with a streak free finish – the perfect match for the legendary lifeguards of Hut 12. Available in Medium and Dark, it develops over 4-6 hours.
So if you’re keen to join in the Baywatch celebrations of surf, sun and sand this summer, make sure you get authentically Baywatch bronzed first – courtesy of St. Moriz.