22 April 2016
Our longstanding client Wiggle, the UK’s biggest online tri-sports and cycle retailer, is the main sponsor of top women’s pro cycle team, Wiggle High5, which is why Brandnation’s Sport Team spent the week in the run up to the prestigious Asda Tour De Yorkshire roadrace (30th April) up in the beautiful (but rainy) Yorkshire Dales. Over the course of the week we managed a number of media opportunities for the team including hosted media ‘rides’ out with the team riders, photocalls and interviews with regional, national and international media.
The team featured four British riders out of its team of six competitors in the 135km race that ran from Otley to Doncaster, and was the first elite race of the year on British roads and boasted one of world cycling’s biggest prize purses. These were Dani King, Olympic and World Champion Team Pursuit; Amy Roberts, World Cup Winner Team Pursuit; Anna Christian, British Junior National Road Champion; and former double junior World Road Race Champion, Lucy Garner. On race day the team claimed an excellent second place finish. So congratulations ladies and we look forward to more podiums in the months to come.
PR coverage from the event was excellent with highlights including a superb three minute slot on BBC primetime…