Peak Performance For Megmeister


Helping Megmeister reach peak performance..

It was off to the beautiful Peak District to shoot stills and video for Megmeister’s new AW19 base layer ranges for cycling. Helping us were pro cyclists Joe Clark and Charlie Renshaw from the Cycling Sheffield team along with Yasmin Marks. Cycling Sheffield is one of the UK’s most successful cycling teams, comprising talented, aspiring riders aged 18-25 years who wear Megmeister base layers when training and competing. The shoot was centred around picturesque Hathersage in Derbyshire for its amazing scenery and multiple cycle routes.

Cycling Sheffield & Megmeister

The Cycling Sheffield team races at regional, national and international level, travelling to races across the UK and Europe. The race program includes UCI international and National A and B races, plus, as you would expect for a ream based in Sheffield, several high profile races in Yorkshire. The team has a strong local following along with a very credible national profile and in 2019 has expanded its race program to include more racing in Europe.

The best base layers

Meister originates from the German: ‘master’ or ‘craftsman’ and at Megmeister, this word is literally woven into the brand’s DNA, outlining its mission to design and produce the world’s best, most technical, most effective base layers. Not just for cycling but for a multitude of sports and outdoor pursuits including running, football, skiing, hiking and golf.

The idea behind the Megmeister concept came from Jos Ruiterman who after working for over 20 years in the textile industry and dealing with many of the world’s biggest sports brands with performance textiles, realised that there was a huge opportunity to create “high end performance wear”. He initially focused his attention on a new type of base layer capable of delivering ‘Next Generation Performance’ to aspiring athletes across the sports and leisure activity spectrum.

Jos realised that the goal of delivering the perfect base layer, would mean solving the major problem that has stumped sports brands over the years, and that is how to create a product that delivers perfect fit, comfort and performance without any compromises.

After much research and development with performance athletes, Megmeister created DRYNAMO – a new garment construction technology – made of yarn designed specifically for high-performance athletes that features revolutionary moisture wicking capabilities; hypoallergenic qualities; ultra-low weight; supreme comfort and superior breathability.

Through this DRYNAMO innovation, Megmeister are able to deliver a 100% seam free garment, which offers friction free comfort. This combination of innovative DRYNAMO yarn and revolutionary production method, is the foundation of the Megmeister base layer collection.

A complete marketing service

The video and photo material will be used by Brandnation on the Megmeister website (designed and developed by Brandnation) and for advertising and promotional materials as well as PR and social media content – all handled by Brandnation for Megmeister.

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