CLIENT: Abbott Lyon
Luxe accessories brand, Abbott Lyon, enlisted Brandnation’s fashion PR team to launch their seasonal ‘Make it Personal’ campaign. The brief was to deliver mass awareness to support the brand’s ambitious growth and fashion PR plans in UK, Europe, and North America. The client wanted to communicate their premium but affordable style credentials and were looking to make some noise via their engaged influencer community. The aim was to ultimately drive ROI and sales – and we delivered above and beyond.
Brandnation’s fashion PR and accessories PR team adopted an integrated approach maximised the campaign to ensure the brand and messaging were amplified across all digital marketing channels, including PR, Influencer, Content & Social teams working together to drive both awareness and sales.
Abbott Lyon were launching a new service personalising all gifts which they wanted to shout about. Therefore, the fashion PR campaign creative focused on ‘Make It Personal’ messaging and all that entails. Brandnation enlisted a series of high-profile influencers to spread the word negotiating a bumper package of content. High profile lifestyle influencers including: Nadia Anya, Jess Hunt, Claudine Kehoe and Sophie Lee were recruited to promote the ‘Make It Personal’ campaign in addition to Abbott Lyon’s Black Friday, Cyber Monday and Christmas deals. This activity was supported with an extensive PR campaign delivering coverage in key titles such as Evening Standard, Glamour Online, WhoWhatWear, Daily Mail Online and Cosmo Online.
We got the message out loud and clear delivering fashion PR value in excess of £740,000 in just 4 months and a total campaign reach of over 260M. Christmas came early for this client and Brandnation was happy to have exceeded all campaign KPIs in super quick time.
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