Beauty Hygiene Plus | Artists In Residence Campaign

Brief:

Beauty Hygiene Plus appointed Brandnation to launch their game-changing new beauty hygiene brand. This range of unique formulations quickly and easily cleans and sanitises all makeup products, brushes, and beauty tools; an absolute must have in the current climate. The brief was to create an uplifting Influencer marketing and PR campaign, designed to educate, engage and inspire beauty lovers to rethink their beauty hygiene, after all, Clean is Beautiful!

What We Did:

Brandnation’s Beauty PR and Beauty Influencer Team created the ‘Artist in Residence’ (AIR) Campaign, featuring six influential makeup artists and beauty influencers, each with their own backgrounds and distinctive style, and all of whom share a passion for beauty, makeup – and beauty hygiene, setting the perfect foundation for makeup application.

The campaign launched with celebrity MUA Lisa Armstrong, one of the UK’s most talented, high profile and award-winning makeup artists. Chief Makeup and Hair Designer on the BBC’s flagship show Strictly Come Dancing, where she is responsible for creating the amazing celebrity makeup looks, Lisa certainly didn’t disappoint, creating a series of looks for every day, classic glam and all-out wow! Lisa is a brand advocate who truly appreciates the vital importance of makeup hygiene by keeping both makeup and beauty tools in tip-top condition.

Joining Lisa as part of the Artist In Residence (AIR) Campaign, each of the artists shared their tips and tricks to create the latest makeup trends, alongside emulating their own go-to looks. Our AIR Team was a who’s who of the makeup world…

  • Nikkis Secrets, influencer & BBC Glow Up Finalist
  • Ellis Atlantis, drag queen, BBC Glow Up winner & MUA
  • Tiffany Hunt, professional MUA & beauty influencer
  • Amy Katrianne, beauty & fashion influencer
  • Kirsty Belle, beauty TikTok sensation

RESULTS

Each artist demonstrated how – and why – they use the Beauty Hygiene Plus cleaning and sanitising product range themselves, to keep their own makeup kits bacteria and virus free and prevent the transmission of ‘nasties’ such as herpes and conjunctivitis; inspiring makeup users to take beauty hygiene seriously and rethink their own beauty hygiene habits.

The AIR programme not only educated consumers on the importance of beauty hygiene but also inspired beauty lovers everywhere to get creative, whilst keeping it clean!

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