BKR: Selfridges Launch

CLIENT: BKR

Overview

Real beauty comes from within, or in the shape and size of a bkr bottle. Our beauty team couldn’t wait to jump on the launch of bkr (LA based brand)  to the UK in Selfridges, the exclusive launch stockists. Time was ticking (1 week to be exact) and our team was tasked with the creation of a media and influencer event that reflected the brands chic and effortless style.

What We Did

You know what they say about shouting it from the rooftops, and that’s exactly what we did. We organised a pre-store opening on the roof at Selfridges for key media, with titles including: Sunday Times Style, This Morning, Grazia and ES Magazine. We also bought together celebrity brand fan favourites: Reese Witherspoon, Jennifer Garner, Gisele and Charlize Theron

Hosted by bkr founders, and best friends, Tal Winter and Kate Cutler showcased the bkr brand and products – all inspired by contemporary culture and fine art. Our media guests had the opportunity to ask all the right questions during breakfast, focusing on the importance of keeping hydrated as part of your daily beauty routine. 

 

Results

Our guests ate a deliciously healthy breakfast and drank… water of course! Breakfast was a huge success resulting in products selling out at Selfridges in launch week!