BRIGHTSUN THAILAND CAMPAIGN

CLIENT: Brightsun

OVERVIEW

Formed in 1986 and now handling over 380,000 passengers per year, Brightsun Travel provides travel-related services in the UK. Brightsun’s services run through its network of offices in West London and Manchester through a range of products. Brightsun.co.uk website is a leisure product made for worldwide holidays, cruises, and tours. They provide the best airfares for visiting family and relatives.

Brandnation was approached to work with Brightsun to create a promotional mechanic in partnership with the Tourism Authority of Thailand.  The aim was keen to promote holidays to Thailand. The Tourism Authority was supplying an amazing all-expenses, two-week pre-paid touring holiday of a lifetime for two. The holiday includes flying Business Class and staying in a variety of top hotels. Brandnation’s role was to create, deliver, a promotional competition across their digital channels.

CAMPAIGN ELEMENTS

The Brightsun campaign Brandnation’s digital team successfully devised and executed consisted of a Thailand dedicated information and learning microsite based within the main Brightsun website (that also included a competition mechanic and data capture); a Facebook app providing the same; specially themed e-mailings; a blogger and influencer outreach plan (with a content package designed and supplied by Brandnation); digital advertising and trade and consumer PR activity. With a small spend put behind it to encourage new customers as well as enticing existing Brightsun customers, the mechanic proved immensely successful, generating tens of thousands of entries and thousands of enquiries about Brightsun’s Thailand holiday options.

COMPLEX DIGITAL CAMPAIGN DELIVERY

This multi-faceted, multi-channel campaign demonstrates that Brandnation’s Digital team does not just design and build websites. It can create, build and fulfil complex digital campaigns for clients that cover a number of elements including emails, social assets, apps and mobile apps, as well as digital production and development including digital advertising.

We also provide on-going site support and maintenance services (as well as hosting via a service level agreement) plus other interrelated digital services such as PPC and SEO management. Check out other Brandnation digital projects here or contact us direct with a brief or to request creds mary.k@brandnation.co.uk