Pour Moi | Charity Edit Campaign


Brandnation’s Fashion and Influencer PR team launched the Pour Moi Charity Edit to promote the collection and raise much needed funds during lockdown.

The eight week campaign saw profits from sales of Pour Moi’s specially created ‘Charity Edit’ being donated to four chosen UK charities: Age UK, Samaritans, East Cheshire Hospice and Brighton based Rise, all of which had been suffering a significant loss in revenue during the lockdown.

What We Did:

Our Fashion PR and Influencer team targeted all digital and national media to cover the story in order to gain awareness and click back links. Extensive feature coverage was achieved in The Sun, Daily Mirror, Daily Express, Evening Standard and Metro (to name a few), supported with trade and regional coverage further promoting the campaign. Within the first week of launch, there was a combined MPV reach of over 300,000,000.

Influencer outreach also formed a key part of the campaign to support the collection launch and drive much needed revenue for the charities, with Pour Moi sales driven via swipe up on stories.

A few VIP friends of the agency also got on board to promote the campaign: @emilyatackofficial, @hjgflanagan, @mrscmcguinness and @rhiansuggers, were all more than happy to lend their support to help promote the Charity Edit and do their bit for a good cause – a big Brandnation thanks for these guys..


Pour Moi’s Charity Edit smashed all expectations, with a total influencer reach of 5.9million for the campaign as well as the extensive media coverage. However, best of all was that Pour Moi successfully raised over £107,000 for these four deserving UK charities. 

According to Michael Thomson, CEO and Founder of Pour Moi, “During such uncertain times it has been amazing to not only raise awareness of these four very worthwhile charities but also to raise such a fantastic sum of money providing vital funds in their greatest hour of need.”

We couldn’t say it any better ourselves and we are proud to have done our bit to help, #AllInThisTogether


Get in Touch:

If you have a brief get in touch: mary.k@brandnation.co.uk.

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