CLIENT: Chi Chi London
It wasn’t just the horses that were racing ahead at Aintree and Epsom this year, but the gorgeous Chi Chi London VIPs hitting the headlines in the style stakes. Chi Chi London tasked us to activate the ‘Chi Chi London Style Awards’ sponsorship with The Jockey Club – focusing on Ladies Day at Aintree and Epsom Festivals.
Two of the biggest events in the British fashion calendar – Ladies Days are synonymous with fashionistas sporting their finest attire including jaw-dropping dresses and fascinating fascinators. It was our task to ensure Chi Chi London owned the Style Awards and set the style benchmark.
With the shutters of the nation’s photographers clicking away, it was essential that our team created a show stopping set that caught the eyes of racegoers and snappers alike. A stunning Chi Chi London flower wall was designed to draw in the festival’s best dressed and create an Instagramable backdrop for guest, influencers and press.
To bring a touch of celebrity to proceedings, we partnered with talent including Jorgie Porter, Samira (Love Island), Helen Flanagan, Jacqueline Jossa, Amber Turner, and Olivia Buckland, all looking fabulous in their Chi Chi London outfits.
We secured primetime ITV coverage with Chi Chi London taking centre stage commenting on the importance of Ladies Day Fashion delivering a reach of 9.6 MILLION.
Hat’s off to that.