Dentek | Celebrity Campaign


Our challenge was to communicate good dental hygiene for mum and all the family. When it comes to a dazzling, pearly white smile, there are few more impressive than that of singer, model and mother of five, Sophie Ellis-Bextor.


Brandnation recruited Sophie to create a celebrity-fronted campaign called #TeethTalk to promote products for the whole family.

Teeth brushed and flossed, Brandnation devised a media and content focused strategy with Sophie at its heart supported by social media sensation, The Singing Dentist, Milad Shadrooh.

Our team created a bank of assets day which were used across a full 360 marketing campaign. The content centred around the hero family products and the brand’s newly created family-friendly app making flossing fun for all the family.

#TeethTalk was fully supported through social, influencer and media activity delivering features, news and positive product reviews, helping to deliver in-depth and high-profile media coverage.

The results brought a sparkling smile to the face of the client. Coverage highlights included MailOnline, The Daily Mail, The Sun, Hello! and OK! – all featuring that valuable campaign imagery, product focus and call to action.

The video content created reached over 1MILLION people on Facebook which resulted in a 15% increase in followers.

The Dentek x Sophie Ellis-Bextor collaboration proved to be a hit, and we can all raise a smile to that.

Let's taLk about your next challengE...

Just give us some details, and we’ll get straight back to you.