CLIENT: Saucony
One of the driving forces behind this revolution of speed is footwear. Research and development in this area has accelerated to help set new standards and expectations when our laces are tied.
As running experts, Brandnation was briefed by Saucony to provide PR support for a landmark launch – the release of its fastest running shoe ever, the Saucony Endorphin Pro – during the height of lockdown.
Saucony had created a shoe befitting of its running heritage – utilizing its decades of running expertise to produce fit for the future. The Saucony Endorphin Pro was engineered in collaboration with elite athletes and designed and built to give everyday runners a fair advantage at the starting line. Simply put, this shoe is quick, very quick.
Despite the obvious challenges the pandemic presented, the Brandnation team took advantage of its extensive network of journalist contacts to deliver a masterclass in good, old-fashioned media relations to generate the hype the release warranted.
We generated attention-grabbling headlines such as T3‘s “Saucony Endorphin Collection is here to spank Nike Vaporfly with three new running shoes built for speed.” and Coachmag’s “Saucony Endorphin Pro Running Shoe Review: Nike’s Vaporfly Has Some Competition, At Last” – causing a groundswell of excitement and interest in the collection created to shake-up the sector.
