Gozney Roccbox is the world’s only restaurant-grade portable outdoor pizza oven, reaching an incredible 500°C and cooking a Neapolitan pizza in just 60 seconds! What’s more, when it comes to aesthetics this little culinary beauty really rocks! However, Gozney is positioned in an ever more competitive marketplace and wanted to maintain its market leading position, which is why Brandnation, following a competitive pitch, was tasked with managing the brand’s PR, advertising and influencer activity for a special Christmas campaign targeted for the all-important seasonal sales period.
Brandnation’s creative team got busy on the advertising concepts to sell the Roccbox to outdoor chefs that might be tempted to cook out year round – not just over the summer BBQ season. What’s more, the Roccbox’s dual fuel, enclosed design and quick cooking times made this new concept entirely feasible.
For the ad executions that run in a variety of publications including The Guardian, Olive, BBC Good Food and Delicious, home cooks were invited to ‘Bring Out The Chef In You’ accompanied by enticing Christmas, cook out themed photography.
Meanwhile Brandnation’s PR machine got into action securing quality reviews and editorial in major titles such as The Telegraph and Sunday Times. It made the ‘objects of desire’ sections as well as ‘best gifts to give cooks for Christmas’ listings.
Gozney made its name via its market leading range of professional ovens, used by some of the world’s best chefs and restaurants. The company then set its sights on the consumer market with its Roccbox range, built using the same design, engineering and professional grade materials as for its pro ranges.
The Gozney Roccbox redefines outdoor cooking on the go. It is set up in minutes and cooks in seconds. It has a thick stone floor, unique rolling flame and dense insulation that ensures unrivalled heat retention and cooking consistency, the perfect conditions for restaurant quality pizza at home.
Portable, safe to touch and easy to assemble, Gozney Roccbox comes complete with a detachable gas burner for maximum convenience and minimum down time. Simply hook up to a standard Propane LPG patio gas bottle and cook pizza after pizza all day.
With a built-in thermometer, retractable legs and detachable gas burner, Gozney Roccbox is easy to transport and assemble. It quickly Reaches up to 500°C – to quickly cook pizzas, steaks, fish and a host of other goodies.
Brandnation’s consumer lifestyle team loves to get its hands on an original brief, especially one involving pizza! Drinks, food, travel, luxury goods or anything else lifestyle oriented we have the contacts and the expertise to execute creative campaigns that smash KPIs. Check out some of our other creative case studies here or get in touch direct discuss a brief firstname.lastname@example.org