Hip, LA-based jeans wear company Hudson wanted to make a global splash with it’s bigger ever marketing campaign. Following a competitive pitch process, Brandnation’s fashion team were briefed to deliver the campaign and maximise its impact. The idea was to build excitement and interest in the brand globally and announce it as a major new player in the jeans wear market.
Working with Hudson, the Brandnation fashion team identified edgy, up and coming model (and daughter of rock royalty), Georgia May Jagger as the perfect match for Hudson jeans. Her role as the brand’s first ever global ambassador was negotiated and secured by our experienced team.
There followed a photoshoot and a number of highly curated media interviews with key target media in the UK and globally. These powered a PR campaign that raised positive brand awareness, drove brand kudos and generated sales. The perfect slam dunk!
This celebrity campaign achieved a massive 10x return on investment for Hudson. Sales of its jeans increased 35% throughout the duration of the campaign and initial launch product ranges sold out within 48 hours of the campaign launch. UK equivalent ad coverage value achieved was Well in excess of £1m over the launch period.
The client’s perspective on the campaign is best voiced by their International Marketing Director, “We had very high hopes for the delivery and execution of the Georgia May Jagger campaign, it was the biggest marketing investment we had made and Brandnation didn’t fail to deliver exceptional results and ROI, globally.”
Hudson is a thriving, globally recognised brand driven by passion and the pursuit of self-expression. It is rebellious in its attitude, effortless in its style, youthful in its mindset and modern in its execution.
Hudson was founded by Peter Kim an eccentric Korean/American, born-and-raised L.A. and by his own admission a kid trapped in a man’s body. He is an active member of the Young Presidents Organisation (YPO), and has been honoured with several awards for his commitment to community service and outreach through various charitable organisations including, 18 for 18 / Project Rescue, One Voice International, YO! Watts, Get Lit- Words Ignite and Step Up.
Foreseeing the designer denim boom, Peter launched Hudson in 2002 and for the past 18 years has led the brand to remarkable growth and global success. The brand quickly gained acclaim for its flattering fits and progressive, fashion-forward styling while staying true to its untamed rock-n-roll roots.
For the successful planning and execution of national or international fashion launches, the fashion team at Brandnation have unrivalled experience together with a great track record.