Launching BORDERLESSLIVE

All Brandnation’s extensive influencer experience was required when we won the PR account to support the launch of BorderlessLive – a brand new influencer networking event featuring attendees and brands from around the world who gathered for two days at the stunning venue Tobacco Dock in East London.

Our brief

Brandnation’s in-house influencer team were tasked with ensuring the new ‘festival style’ influencer exhibition (for client Reed Exhibitions), received all the publicity and profile it deserved, especially targeting aspiring influencers whilst showcasing the best talent in the industry and creating hype and anticipation of the new event.

A stellar influencer occasion

Dozens of top UK and global influencers were featured at the event, that took place on the 6th and 7th September 19, including Sorelle Amore, Fun For Louis, Philip Bloom, Hannah Witton, Ashley James and Laura Bubble.

Brands and destinations were delighted with the opportunity to meet with the world’s top influencers through a series of organised networking events, special receptions for industry & creator attendees and, of course, on their own dedicated exhibition stands.

Along with the exhibition stands there were food trucks, music, bars, chill-out areas and everything else that makes for a fantastic festival atmosphere.

A packed programme

The two-day programme for the event was packed with informative talks, workshops and panels. Leading experts and content creators took to the various stages offering insights, sharing tips and looking to the future of content and influencer marketing.

What we did

As you might expect for an influencer based event we concentrated on delivering a digitally focused communications plan for BorderlessLive designed to generate mainstream awareness for the festival and elevating its profile, whilst creating a groundswell of excitement around the event, its attendees and individual highlights.

Results

Brandnation secured substantial national coverage pre-event to highlight key messaging, as well as arranging for high profile influencers to attend the event and take part in panel talks and workshops. We achieved a total media reach of just over 7.8 million in titles including Grazia, Vice, Daily Mail online and Balance to name just a few.

We also achieved an organic influencer reach of 3.8 million via IG stories with substantial ticket swipe, as well as achieving an organic influencer attendance reach of 2.9 million. All in all our launch campaign was a huge success in both profiling the festival and delivering ticket sales.

At Brandnation our highly experienced influencer team works with client brands to deliver powerful influencer campaigns that influence profile and sales. For further case studies check out here  and for more information contact direct us at information@brandnation.co.uk