Making Strides with Europe’s Footwear Leader

CLIENT: Deichmann

OVERVIEW:

Brandnation has been working with Deichmann, Europe’s largest footwear retailer, for over three years and on a number of campaigns. Looking towards the post-COVID retail landscape, Deichmann briefed our Social Media team on the creation of a social campaign that would ensure maximum brand reach within the UK, particularly accounting for market fluctuation as a result of COVID and its marked effect on changing shopping behaviours.

The national lockdown proved to be a great opportunity for online sales, and so maximising its potential was critical for commercial success.

OUR APPROACH:

Our social media team expertly activated a data-driven Always-On and Campaign-led Paid Social approach to achieve agreed KPIs, while utilising defined UTM parameters to allow for full-funnel multichannel attribution. In order for us to maximise audience reach, our paid social strategy contained both manually defined ads and Dynamic Creative ads that utilised detailed targeting, value-based lookalike audiences, and GDPR compliant retargeting audiences. Audience demographics were targeted and defined in accordance with Deichmann’s core followership, primarily targeting those with an interest in fashion and lifestyle. To ensure the strongest ROAS budget was allocated dynamically across all ads, taking into account audience size and demographic reach.

RESULTS:

The right shoe, partnered with the right paid social strategy really can get your brand a step ahead. Our campaign made a great impression with the ads showing over 2 million times, and delivering a ROAS of 17:1!

“Brandnation are a team of experts that obtain a high attention to detail within our paid social campaigns. Our paid social media strategy has improved with a strong data-driven approach, our audiences have been defined and we have seen a positive growth in online sales. Brandnation have really helped us put our best foot forward during lockdown in early 2021, the efforts of our new account manager helped us achieve triple digit growth and we are looking forward to continuing positive results.” – Deichmann

If you are looking to activate your next social media campaign then get in touch: mary.k@brandnation.co.uk