CLIENT: Mantrac Group
How do you incentive a sales force of over 500 out in the field in some of the world’s most challenging countries and war zones? Mantrac Rewards and the 100% Club, that’s how…
Mantrac Group is one of the world’s biggest sellers of Caterpillar heavy duty trucks and plant including diggers, lorries and earth movers. The company operates widely in war theatres as well as countries where’s there’s lots of wide open spaces and often no mayor infrastructure – think Iraq, Libya, Sierra Leone, Uganda plus Russia, Nigeria etc.
Brandnation was tasked with coming up with a sales incentive scheme that would unite and incentivise the salesforce and provide a focus for them, bearing in mind at least 7 languages were spoken amongst them and would need to be accommodated, including Arabic.
The solution? A dedicated Mantrac Rewards, password protected website where the sales force could log in and see their sales achievements, by territory and collectively, equated on a series of performance charts and ‘leagues’. Major prizes were on offer for those hitting certain landmarks and achievements, such as tech kit, cameras, vouchers etc. In addition, those reaching set targets for the sales period would join the 100% Club and the invite to a VIP, all expenses paid week away with other 100% Club members in a luxury resort.
Automated, multi-language weekly emails kept the salesforce up to speed with new offers and incentives as well as benchmarking progress and performance. Brandnation was also responsible for designing and creating all the Reward scheme branding, collateral, video content, graphics, leaflets and event branding.
The results of Mantrac Rewards surpassed management expectations. The website and emails kept contact with the field sales operatives and helped them focus on targets whilst a world away from the office and other colleagues. The event itself was packed with sales staff that had smashed their sales totals and were delighted to enjoy the spoils.
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