Nattopharma wanted help launching Vitamin K2, into the UK. Who better to drive awareness and support the launch than the Brandnation health PR and content team?
Nattopharma is the world leader in Vitamin K2 research. The team is dedicated to delivering premium products that have proven beneficial for human health.
With an extensive team in health care, Brandnation, therefore, couldn’t wait to educate the UK media about Vitamin K2.
Launching the ingredient with a traditional press office focus on Heart Health Month. We introduced Nattopharma and Vitamin K2 via a press breakfast. Nattopharma held an expert to host, supported by creative gifting with an infographic outlining the health benefits of Vitamin K2.
Vitamin K2 deficiency is a major factor in heart health, as a result it can lead to calcium deposits. A deficiency can cause blockages and ultimately lead to fatal heart attacks and strokes. A regular intake of Vitamin K2 can help to redistribute calcium throughout the body. It can then unblock the arteries and reducing the risk of coronary heart disease. This is an important topic the Brandnation health team took to heart, to educate the media about this previously unknown ingredient.
Interviews with the press were front and center of our press breakfast launch. In conclusion, we saw coverage appearing in national consumer titles including Daily Express, Daily Mirror, Elle, Feel Good You, and Woman & Home. Results relating to the campaign had a reach and value coverage of £500K, plus sales drivers to retailers.
The Brandnation health PR team has an outstanding track record of creating and executing successful integrated health-focused brand campaigns. Our experience includes that of PR, social media, content, and creative. Check out more of our case studies here or contact us directly at firstname.lastname@example.org.