The good life is a life lived with water.
We’ve been flowing free with Nike Swim to build a strong influencer network of the youthful, the ambitious, the free and the independent.
Briefed to build an influencer programme that represents Nike Swim’s fashion and lifestyle consumer, highlighting the brand’s City Series. Its aim was also to deliver high-quality assets for Nike Swim’s marketing channels, support key retailers and drive sell through.
The team dived into action to launch the City Series with a bespoke influencer gifting themed to reflect personality of each influencer. Capitalising on the agency’s extensive influencer database, we hand-picked influencers who brought to life Nike Swim’s DNA to curate a series of content to deliver the brand message.
We collaborated with influencers including AJ Odudu, Monikh Dale, Pia Kristine Cruz and Emily O’Donnell. Influencers caused a tidal wave of engagement with their posts – reaching over 11 MILLION target consumers.
The influencers were weaved throughout the campaign – turning out for brand experientials including a London launch event to showcase the collection.
This campaign made waves, delivering significant assets for the brand and retailers, generating product sell-through of the collection.