Nutracheck: Calorie Counting Campaign

CLIENT: Nutracheck

TAGS:

Overview:

Nutracheck is the UK’s leading calorie tracker app promoting a healthy approach to losing weight via their innovative calorie tracker retained Brandnation to kick start their new year campaign and updated tracker app.

What We Did:

The Brandndation PR team delivered an insightful consumer survey that highlighted the nation’s approach to dieting, weight loss, food groups and calorie counting.  This detailed survey was then repurposed to provide a variety of media-friendly content and hooks to secure national headlines /editorial all with a CTA of downloading the new Nutracheck app. 

Everyone thinks chocolate is a no-no when dieting but Nutracheck’s experts busted that myth provided additional stats and credibility to the survey. Supported with a fun and innovative gifting for the media – a scrummy chocolate bar gift wrapped in the survey results, which showed you can have your chocolate and eat it – and still lose weight!

Results:

Keen to count the calories were Daily Mail, Grazia, Times and Daily Express plus broadcast aficionado’s, Loose Women were happy to talk all things calorie counting with the campaign delivering record downloads of the app.