Premium Swiss-based basewear specialist ODLO has worked with Brandnation across a number of marketing disciplines over a number of years and was therefore trusted to design and build the new ODLO international e-commerce website build covering several European territories and three languages. The digital marketing project had an incredibly tight turnaround of under four months in order to meet Black Friday demand as well as the termination of an existing e-commerce contract with a previous supplier. In addition to delivering the website, Brandnation was tasked with writing all the copy for the new winter season’s product ranges, delivering photo and video content for the new website, and ODLO’s international social media channels plus creating over 500 digital ads for the pan-European market.


Brandnation’s Digital team took a lead in the website discovery phase – identifying the best e-commerce platform to fit the relatively tight budget and lead times. Simultaneously Brandnation’s creative team went to work on a totally new web and mobile interface with an emphasis on enhanced UX/UI to deliver sales performance and covert sales with less clicks. Magento was the platform chosen, one that the Brandnation digital team are extremely familiar with and this is what was delivered – complete with a number of bespoke enhancements and plugins.


A change of personnel at ODLO HQ also meant that Brandnation was tasked with creating most of the product content for the new website – including drafting and translating several hundred product descriptions! Extensive photo, animation and video assets were also required and Brandnation’s content team were on hand to deliver to deadline. Further add-ons were later required and executed including a bra-finder and interactive blog interface.


The result? The new site was delivered on time and on budget – and within two weeks of launch helped deliver ODLO’s best-ever online sales performance for a Black Friday.

The Digital Experts

Brandnation has a multitude of experience in successfully delivering complex web and e-commerce solutions for its clients. Our e-commerce websites are all designed to maximise trackable sales for our clients. Check out some of our other digital activities here or get in touch direct to discuss a brief mary.k@brandnation.co.uk

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