Pour Moi | Vicky Pattison Launch

ABOUT POUR MOI:

Global lingerie and swimwear retailer, Pour Moi is on a mission to make women feel sensationalPour Moi wants to make all body shapes look and feel fantastic and believes that fit is fundamental to a killer outfit. Offering a range of supportive, comfortable lingerie, swimwear, sportswear, andclothes designed for all shapes and curves.

THE CAMPAIGN:

Following on from successful VIP edits with Helen Flanagan, India Reynolds, and Jess Wright, Global lingerie retailer, Pour Moi was thrilled to announce their debut edit with reality royalty and influencerVicky Pattison. The edit launched in October 2021 and like Vicky, was full of personality!  The fabulous collection included everything from sultry lingerie and cozy nightwear to feel-good sportswear and glamorous occasion wear – all designed to fit, flatter, and help unleash inner confidence, with a sprinkle of Vicky scattered throughout.   

WHAT WE DID:

Brandnation delivered a highly targeted PR campaign to support the launch of Pour Moi x Vicky Pattison edits. To celebrate the launch, brandnation arranged and executed a dinner at Restaurant Ours to launch the edit hosted by Vicky and Pour Moi. Lifestyle press, influencers, and VIPs were invited to this intimate dinner to see at first hand the range and meet Vicky who presented the range, all of which created further media hits as well a huge social surge and reach.  

Brandnation secured extensive media interest and features across national media including an exclusive in The Daily Mail Online. Followed by DPS in The Sun, The Mirror, Daily Express, OK! Mag, Hello Mag, and The I. 

Brandnation worked closely with all additional target media publications to achieve feature-led coverage on the back of press releases and imagery. 

RESULTS:

The Pour Moi x Vicky Pattison campaign was Pour Moi’s most successful to date. Our fashion team ensured that campaign coverage featured across a multitude of titles – no stone was left unturned. 72 media features (including 3 front covers) were secured with an online readership of 1.1billion and a print circulation of over 6 million. Pour Moi subsequently sold out of all products from edit within 2 weeks of launch, and web traffic overall (within this period) increased by 200%.  

Let's taLk about your next challengE...

Just give us some details, and we’ll get straight back to you.