Rocket Dog’s new positioning was to target a younger demographic, build awareness and create more youthful content.
Our challenge was to bring to life this new positioning. The answer appears simple, get Rocket Dog on the feet of a group of young, fun-loving influencers with an affinity for festivals; in turn, generating content that the brand could amplify through their global marketing channels.
Rocket Dog is all about those laid back vibes, a theme synonymous with UK festivals. With this in mind, we carefully curated 10 influencers who channelled the essence of Rocket Dog, asking them to generate bespoke content, edits, social postings, takeovers and blogs with the product at the heart of the story.
The activation was a roaring success, with a 28% growth across all social media channels and sales of Rocket Dog festival products increasing by 25% during the campaign period. A testament to the power of influencer marketing in the modern age.
Some of the best content came from, @sophiehannah, @HannahLouise, @ARosieOutlook, @LuluTrixabelle and SheWearsFashion.
It was the dogs…..