Shoeaholics | Black Friday Campaign

OVERVIEW, the online footwear retailer, tasked Brandnation’s fashion and influencer PR team with the challenge of creating ‘noise and cut through’ during ‘Black Friday’ via a fashion influencer and VIP campaign.


Brandnation created a fashion influencer and PR campaign to maximise the brand’s Black Friday activity. We targeted brand fans with daily deals culminating on Cyber Monday with the ultimate offer for all Shoeaholics.

Brandnation’s Influencer team created a detailed audience segmentation prioritising influencers who resonated with the retailer. The team managed all aspects of influencer and VIP partnerships, securing a team of 8 high profile influencers to capitalise on the Black Friday campaign. Shortlisted influencers included @Jo_Elvin, @OliviaBuckland and @VickyPattison, with a combined reach of well over 5M.

Key brands promoted during the campaign included: Carvela, KG, Hunter and KG. All negotiated content and posts delivered traffic to resulting in direct sales and platform growth.


The content received exceptionally high engagement and resonated with’s key demographic audience, with over 300K likes and a total engagement of over 490K from all content.

Black Friday’s campaign for resulted in record sales and styles selling out within hours of the influencers posting their content. That’s what you call a successful sales driver!


Brandnation has a wealth of experience in successfully delivering complex digital and influencer campaigns for its clients. We pride ourselves on great creative ideas that achieve commercial aims for our clients, get in touch directly to discuss a brief

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