Silk’n: LED Face Mask 100 Campaign

Brief:

Global leader in professional aesthetic devices for home use, Silk’n, jumped on the latest skin improvement trend and briefed brandnation to launched the brand-new LED Face Mask 100. The 4-in-1 devices use red, blue, yellow & purple LED light specially developed to tackle a range of skin issue, including signs of aging, acne, and dry skin. Research has shown that LED light stimulates cell division and the production of new cells, and is capable of repairing tissue. Thanks to the Silk’n LED Face Mask 100, you can now perform these popular treatments yourself in the comfort of your own home – at a price to suit your budget

What We Did:

Brandnation’s Beauty PR team worked with selected influencers on an organic basis to promote the new launch, providing social media content for both story and Instagram grid post and reel placements. Agency hand-picked influencers who matched the brand DNA and briefed them on the modern technology as well as the key benefits and features. To ensure the content came across authentic to resonate with their followers, the influencers discussed their reasoning behind trialing the product and afterward reviewed the effects it had on their skin.

Results:

Agency created a real buzz around the launch with influencers posting before and after content and sharing the key benefits they noticed from using the device. Content was achieved on an organic basis from influencers who would usually charge for the deliverables required due to our positioning of the device. We secured a total following of over half a million from beauty influencers in the health and beauty and well-being space.

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