Slazenger is well-known sponsors of the annual tennis and social fest that is Wimbledon. They invited the Brandnation team to help celebrate their long-running partnership.
The result? A well-blended marketing campaign. The campaign cleverly combined digital, content, and PR, to raise Slazenger’s media profile. The campaign was also used to raise Wimbledon’s awareness as ‘the tournament of tournaments’.
The Brandnation’s digital team designed and built an online tennis game. The game allowed players to select a Slazenger sponsored player to slug it out with, bashing balls over nets to get the highest score. The game (housed on the Slazenger website) was played through links provided on social media posts and digital ad links. We supported the campaign through major sports and tennis media, in the run-up to Wimbledon. The first prize was a pair of center court tickets and a racquet. Tens of thousands of tennis fans tried to get in on the action.
We also organized and designed Wimbledon’s biggest celebration party on behalf of Slazenger. This was hosted by celebrity tennis fan Jonathon Ross. All the key tennis and sports media were present, together with top influencers, bloggers, and celebrities. The tennis-themed evening, located in London’s West End, included a Q&A featuring legends Pat Cash and John McEnroe. The event included a knockabout between the two ex-champs, which helped to steal the next morning’s coverage. So successful was the event that Brandnation was invited by Slazenger to repeat it the following year.
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