Sleek MakeUP came to us to help create the perfect experiential event to launch their new product range, Sunset Vibes. We planned an evening activation where all attendees could create beautiful content surrounding the new collection.
On the night
We hosted an exclusive night out at The Brit Awards with influencers and press in attendance – including Stylist, Cosmopolitan, Heat and Sunday Times Style. To ensure their makeup was on point, the influencers received a pre-event gift of the entire new range. These made for the perfect unboxing stories that highlighted the Sunset Vibes collection. We treated the Beauty journalists to 1-2-1 hair and makeup appointments to create that golden hour look before the show. Who doesn’t love a good pre event pamper!
Guests met at the hotel in the Sleek Suite for a drinks reception, branded to highlight Sleek’s London heritage, whilst also promoting the Sunset Vibes collection with music themed elements throughout.
Our guests then made their way to the BRITs for a pre-show dinner, suitably Sleek branded, before heading to the main event of the night, the awards ceremony. With amazing performances from Billie Eilish, Lizzo, Harry Styles and Stormzy, our guests partied the night away, enjoying what was yet another iconic BRIT Awards.
Everyone went home buzzing from the excitement of the night – having celebrated the best of British talent with a home grown British brand.
The morning after
After a long and eventful night, Team Beauty had “Rise & Shine” recovery kits filled with essentials delivered to each of our guests to get them through the day ahead after the night before. This included re-fuel food and drink and a range of refreshing beauty products along with a lunch voucher and Sleek essentials to make them feel – and look – their best.
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