Snufflebabe – Influencing Parents

Snufflebabe is the UK’s No1 multi-award winning baby nasal decongestant range Its hero products include Snufflebabe® Vapour Rub, Snufflebabe® Nasal Aspirator, Snufflebabe® Saline Drops, Snufflebabe® Saline Spray and Snufflebabe® Vapour Oil plus the newly launched Snufflebabe® Vapour Bath Bubbles, the perfect addition to a bath and bedtime routine of a snuffly little one.

For parents by experts

Developed for parents, by medical experts, the range works to ease congestion in babies and young children, helping them with sleeping, eating and breathing. The range is trusted by parents for colds and sniffles, to clear babies from blocked noses. Easing congestion can ease the stress in babies and parents alike.

Brandnation’s health and beauty PR team was appointed to reinforce Snufflebabe as the baby cold experts. In the saturated baby product market, the aim was to increase brand awareness to a larger audience, focusing on first time parents and those with children under 2 years old, by creating a campaign that bridges traditional PR with digital and social including influencer, knowing that this audience turn to social media for advice from fellow parents, experts and celebs they trust!

Fully immersed social campaign

To fully immerse the brand on social media, Brandnation’s health influencer team worked with our PR team to create and implement a high impact influencer campaign. Sourcing leading partners to reinforce the brand messages, Brandnation chose key partners to promote the Snufflebabe range.

A successful launch

So what did Brandnation do for its Snufflebabe Influencer Programme? To support the fully integrated healthcare PR and Social Media campaign, we appointed a selection of parenting influencers and celebrities to promote the Snufflebabe range over a number of Instagram posts, creating inspiring content with lots of engagement from fellow parents and driving sales to retailers.

Paid influencer partnerships hit an audience of 171,800 and our celebrity partnerships including Made In Chelsea’s Mario Falcone, Georgia Jones (wife of Danny Jones at McFly) and DJ and model Vogue Williams reached an audience of 3.6 million.

Both influencer and celebrity partnerships have led to loyal brand fans, happy, content babies and additional organic coverage from the influential partners! High profile support also led to the brand being contacted by additional parenting influencers and bloggers, eager to review the products on their platforms.

Maximising exposure

High profile exposure has also been supported by seasonal product gifting to key influencers. Gifted boxes have included the themes: a Winter Sleep Challenge box, a Summer Travel with baby box and a Royal baby box reaching audiences of 500,000 over 106 organic posts and stories.

All influencer content was, of course, supported by an impactful press campaign with loads of positive media coverage in nationals including Daily Mirror, Mail Online, The Sun, Daily Express and health and parenting titles My Baba, Net Doctor, Mother & baby, Healthista and Midwives Magazine.

For more information about Snufflebabe click here. To  talk to us about your next healthcare product launch contact us information@brandnation.co.uk or check some more health and beauty influencer case studies here