Soreen Goes Down Under

As part of our international influencer campaign, we targetted leading parenting influencers to help spread the message of Soreen as a healthy and yummy snacking alternative. In partnership with retailer Coles Supermarket, influencers were tasked with sharing how their family factors Soreen into their hectic schedules to keep the kids fuelled throughout the day.

The team hooked up with over 20 parenting influencers including @thequinngirls and @mumpacktravel to promote a healthy active lifestyle which received an awesome response. One follower commented, “Ah finally, more products on the market that are more suitable for kids. I’ll have to hunt these down for the girls” and another said, “What a great option. I’m having to pack the boys lunches now as day-care are not providing food any more. Love less sugar options.” Bonza!

Each influencer executed both post and story content with a swipe up to help drive traffic and sales. The content was then amplified through Soreen’s marketing channels to create a broader reach and provide curated and relevant assets for the social team.