Soreen | Going Down Under Influencer Campaign

Overview

Soreen launched its next phase of global domination to become the world’s most deliciously squidgy snack ever…this time in the wonderful land of Oz. That’s right, we went Down Under and enlisted the help of some influential mini mates and little sheilas to taste test everyone’s favourite healthy malt loaf bar.

What We Did

As part of our international influencer campaign, we targeted leading parenting influencers to help spread the message of Soreen as a healthy and yummy snacking alternative. In partnership with retailer Coles Supermarket, influencers were tasked with sharing how their family factors Soreen into their hectic schedules to keep the kids fuelled throughout the day.

The team hooked up with over 20 parenting influencers including @thequinngirls and @mumpacktravel to promote a healthy active lifestyle which received an awesome response. One follower commented, “Ah finally, more products on the market that are more suitable for kids. I’ll have to hunt these down for the girls” and another said, “What a great option. I’m having to pack the boys lunches now as day-care are not providing food any more. Love less sugar options.” Bonza!

Each influencer executed both post and story content with a swipe up to help drive traffic and sales. The content was then amplified through Soreen’s marketing channels to create a broader reach and provide curated and relevant assets for the social team.

Results