Soreen launched its next phase of global domination to become the world’s most deliciously squidgy snack ever…this time in the wonderful land of Oz. That’s right, we went Down Under and enlisted the help of some influential mini mates and little sheilas to taste test everyone’s favourite healthy malt loaf bar.
As part of our international influencer campaign, we targetted leading parenting influencers to help spread the message of Soreen as a healthy and yummy snacking alternative. In partnership with retailer Coles Supermarket, influencers were tasked with sharing how their family factors Soreen into their hectic schedules to keep the kids fuelled throughout the day.
The team hooked up with over 20 parenting influencers including @thequinngirls and @
Each influencer executed both post and story content with a swipe up to help drive traffic and sales. The content was then amplified through Soreen’s marketing channels to create a broader reach and provide curated and relevant assets for the social team.
The results showed that Aussies are just as partial to Soreen as the Brits – they loved it, mate. The campaign reached over a million parents drove countless traffic to the key retailer and was overwhelmed with positive feedback. If you would like any help with your international influencer and content marketing then get in touch here.