The agency has been forced to set up Soreen Anonymous – a place where the team can share its stories of an obsession for the deliciously squidgy energy without judgment.
It’s formation was a result of being briefed to execute an influencer marketing campaign this January. Capitalizing on the national New Year trend of eating clean (and sometimes training dirty), the aim was to promote the health credentials of Soreen’s ridiculously tasty Malt Loaf Bar.
On an imaginary brand love scale – Soreen would be off the chart. Seriously, people go nuts for it. It was the agency’s job to capitalize on a nation’s affinity for this healthy, baked sensation.
The team hooked up with over 20 health driven influencers including @happyskinkitchen and @earthofmariaa to uncover the widely unknown facts that make Soreen the ideal on-the-go snack for people with an active lifestyle. Who actually knew something healthy could taste so good?
The influencers cooked up some real treats on Instagram – putting their own individual twists on what makes Soreen the ultimate healthy eating hack of the moment. Paired with the beautiful and inspiring content created, the message landed loud and clear.
All influencers delivered content across posts and stories with a link to a dedicated retailer to help give the campaign a commercial edge. The content was then amplified through Soreen’s marketing channels to create a broader reach and provide curated and relevant assets for the social team.
The campaign was a recipe for success. We reached over 2,000,000 young actives to deliver the client a significant ROI. Brand tracking also reveals we’re continuing to help Soreen shift the dial in terms of awareness and preference amongst millennials through our influencer marketing work.
P.s. Please send more Soreen to the office.