VIRTUAL TANNING MASTERCLASS

OVERVIEW:

To celebrate the launch of the St. Moriz Colour Correcting Tanning Mousses and the fast-growing brand’s ‘All Glown Up’ redesign, Brandnation’s Beauty PR team hosted an interactive, expert-led virtual media event to showcase these exciting new products – their most innovative yet! Due to lockdown limitations (roll on 21st June!) we decided to showcase the new products via an online tanning masterclass, presented by St. Moriz Tanning Expert, Jordan Cook.

WHAT WE DID:

Ahead of the virtual event, our Beauty PR team gifted our media attendees with Prosecco to enjoy from home along with the products to try, to make sure they were ready for the ultimate tanning masterclass!

Our Tanning Expert showcased the new design and new products, making it easier to see the different ranges at a glance, so you can see which product is best for you. Whether you prefer a tanning lotion for a moisturising and subtle glow, a trusty mousse for easy application or a spray to tan those hard to reach areas, St. Moriz has your back.

Key takeaways from the event included valuable tanning tips, tricks and time saving hacks from our Tanning Expert, who also demonstrated the various USPs of St. Moriz’s new and revolutionary Colour Correcting Tanning Mousses. Her expertise was shared with the journalists, teaching them how to brighten and add warmth to the skin by working with their skin tone.

Self tanning is an easy way to show yourself some self care. Throughout the past year, St. Moriz has helped tanning lovers feel more glamorous on zoom calls. Our event highlighted the emotional benefits to tanning and the mood boosting effect this has on us, especially during lockdown.

The Brandnation Beauty PR team also organised a Q&A with Jordan which sparked engaging conversation and fuelled inspiration for future features from all our journalists. Key takeaways from this included how to avoid orange hands and elbows and how to fix any tanning blunders. Jordan suggests applying tan to these tricky areas using the soon to be released Kabuki brush and removing unwanted tan with the Advanced Pro Formula Self Tan Remover.

RESULTS:

The St. Moriz virtual tanning event was a great success and in addition to crushing our KPIs introduced the brand directly into the homes of our journalists from titles including: The Sun, Heat, Elle, Notebook, OK!, Grazia, Stylist and Woman.

Our virtual tanning masterclass shows lockdown doesn’t have to be dull! It not only brightened up our evenings, but also our glowing skin – and we learnt some top tanning tricks along the way!

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