St. Moriz | #TanTribe Glo-cation Campaign


Beauty self-tan leaders St. Moriz hosted the ultimate glo-cation for a group of tan-tastic UK and international beauty influencers – the St. Moriz #TanTribe!

A group of carefully curated international beauty influencers from our beauty PR agency database were taken on a four day trip to the beautiful and sought after holiday location of Croatia, to celebrate St. Moriz’s most recent and innovative product launches, with each product matched to an element of the trip.


Our beauty influencers arrived at the glamorous Brown Beach House hotel to find their rooms kitted out for a tan addict’s dream! Each room was branded and themed and their bathrooms were full of tan prep products including primers and moisturisers and bedrooms were lined with the ultimate get ready kit including self-tanning products, branded St. Moriz towels, beach bags, plus bespoke swimwear and dresses provide by the trip’s fashion partner ‘Mars The Label’. All geared to prep our girls for the activities ahead.

Night one, our beauty influencers dined at the glamorous Cartina Restaurant to celebrate the launch of the Clear Mousse Range, with products displayed on Perspex boxes and each table setting perfectly matched to the product launch of the night. The St. Moriz resident expert tanner Jordan was then on hand post-dinner to give guests spray tans back at the room and provide a sneak preview of a new, exclusive tan product to launch in 2020.


Day two started with a sunshine morning yoga class held on the beach bar decking with views of the beach. Our influencers were kitted out in St. Moriz #TanTribe cropped hoodies and gym kit and St. Moriz branded turquoise mats and water bottles were laid out ready for the class!

After the calming retox class and breakfast on the hotel terrace, the Tan Tribe then headed to En Vogue Beach Club, where influencers where given the St. Moriz Golden Glow, perfect to hydrate and tan on the go!

After a day at the beach club including a photoshoot, guests were taken back for chill out time before heading to Trogir Old Town for a beautiful traditional dinner at a local restaurant. To continue to reinforce the branding, Brandnation dressed the table including personalised table settings and added additional glow with a product launch – the Face and Body Bronze Highlighter palette.


Day 3 started with a day trip on the St. Moriz branded speed boats, island hopping to the most deserted beaches and instagrammable settings. The product focus was the Tan & Protect with SPF 30 for the safest glow and influencers each had a St. Moriz branded captain hat – perfect for picture opportunities!

Drinks were served at the Blue Lagoon stop off and lunch and branded St. Moriz cocktails were served at Carpe Diem beach club before more content shooting and the boat ride home.

Our influencers the had time to relax with room service and get ready with the St. Moriz Ultra Finish body foundation for the perfect skin finisher for the final night out. Influencers were taken to the Central Club in Split where St. Moriz had a private VIP section for drinks and dancing.


After a very late night, influencers had relaxing time to chill by the hotel pool after breakfast before heading to the airport for flights home.

Brandnation’s proprietary influencer platform gives clients access to over 5,000 UK and international beauty influencers, each carefully profiled and tiered to easily match relevance to client campaigns and maximise brand synergy.

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