CLIENT: Starks Fitness
Many of us have been keen to keep fit during lockdown, and what better way to kickstart our fitness regime than partnering with client Starks Fitness.
The brief? Our Nutrition and Fitness PR team were briefed to deliver a comprehensive marketing plan to support the growth of the brand’s product portfolio. Responsible for amplifying the brand’s expansive fitness group, SF Retreat, SF Nutrition and Starks Fitness. We worked closely with the Bristol-based gym group and nutrition brand, to build its profile to support its fast growth.
We were initially tasked with delivering social, content, PR, and influencer marketing. Over time, our remit had grown to support the growth of the brand’s digital footprint to drive awareness and sales, that spans SEO, e-Dm, and usability testing on the site which led to a site overhaul.
With all hands on deck, as part of our influencer campaign, we targeted leading athletes and healthy lifestyle influencers to share the benefits of the SF Nutrition brand. The team built an ambassador team with over 15 influencers including @yazmariagarcia and @sophiiegrace, that executed both post and story content with a swipe up functionality, resulting in driving traffic, sales and content that could be used across all marketing channels.
With fresh content in hand, our social media team did what they do best and delivered a week on week paid social strategy. Our goal was to target both new and existing customers that led a healthy, active lifestyle. To bolster the paid social strategy, the campaign was underpinned with both e-DM, organic SEO, and PPC.
We felt stronger all-round, with a campaign reach of over 2.2M, an increase in sales of over 21%, and an increase in site traffic of over 200%.
“Brandnation‘s understanding of the business and our vision has enabled them to create a plan to support growth and awareness.” – Co-founder, Starks Fitness