ZWIFT AND THE FUTURE OF RUNNING

CLIENT: Zwift

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OVERVIEW

It is the year 2020. The distant future.

The sporting world as we knew it has changed. Athletes across the work have become avatars – a series of pixels pounding the tarmac in a virtual reality. Zwift has been at the forefront of the digitalisation and gamification of running to enable athletes to train on their own terms, indoors.

New to Zwift?

Zwift is the fitness company born from gaming. It is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated words simply by connecting their existing devices and hardware wirelessly. From friendly competition to racing and structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.

What We Did...

Brandnation has been working with the team at Zwift for the last couple of years to provide our PR expertise for their run product and were briefed to help build awareness and sign-ups of Zwift Run.
From launch to the present day, we’ve helped Zwift build an online running community across the UK through the use of a proactive press office designed to educate and engage as well as leverage ambassador relationships from Sir @MoFarah to @GwenJorgenson.
In addition, Brandnation has laced up to support the brand’s vast array of initiative including partnerships with Doctors Without Borders, Adidas and Pride.

RESULTS

Media highlights that have helped build Zwift’s credibility and relevance within the running sector include this piece in T3 and this awesome explainer in The Daily Telegraph. If you have a brief get in touch with us: mary.k@brandnation.co.uk  

If you enjoyed reading this case study then why not read our Merrell, Mind Over Matter Case Study Here.