Barry M: 30 Years of Colour

CLIENT: Barry M

Overview

The original home of colour, Barry M celebrated 30 Years in spectacular style. Paying homage to the bold, vivid and fearless, the brandnation beauty team helped drive the Barry M beauty revolution with the launch of the Limited Edition Anniversary Collection.

What We Did

For one night, we ran away with the Circus (Covent Garden), turning the expected into the unexpected. We transformed the venue into an unforgettable, show-stopping pink palace, filled to the brim with trapeze artists, fire throwers and aerial acts. From managing the guest list, food & drink, entertainment, VIPs, bloggers and media, Brandnation’s Beauty PR Team were at the heart of the production – not forgetting the pink carpets and 30ft lipsticks!

Ex-Eastender and Strictly champion Kara Tointon headlined the event with plenty more celebs in attendance to help us – and Barry himself – celebrate! Guests partied the night away – dining on canapés, sipping on pink champagne and a bespoke collection of cocktails (all pink, of course)!

Results

With over 350 VIPs and media in attendance, the results spoke for themselves, with over £1m worth of media coverage for the 30th Anniversary Collection launch. Cosmo, Daily Mail Online, The Observer and The I all featured the event and follow up brand features on the ‘man behind the makeup’, the story of how Barry M started in an East End market stall and became a household name in cosmetics.

All in all, a successful launch and we were tickled pink! Are you a beauty brand that needs help with a launch? Get in touch: mary.k@brandnation.co.uk