VOLVIC: JUICED LAUNCH CAMPAIGN

CLIENT: VOLVIC

OVERVIEW

Brandnation’s Digital, Content, and Creative teams worked with global bottled water brand Volvic’s UK media company. Brandnation helped create and deliver all the experiential, social media apps, activity, and content for the launch of the new Volvic Juiced product range. Volvic’s launch was designed to connect with an 18-25 demographic that wanted a healthier, more natural, alternative to drinking squash.

CAMPAIGN ELEMENTS

Working with a healthy budget, Brandnation was able to invest in a number of promotional activities. The campaign was designed for their demographic, making Volvic Juiced relevant to them. The launch campaign included a series of interactive Facebook apps designed to engage the audience and promoted through paid spend. The creation of an on-pack QR code generated ‘Juiced’ Game – complete with fun prizes; a pop-up shop and photobooth in Covent Garden; celebrity association with TOWIE’s Lucy Mecklenburgh. We also helped in the production of a series of photo and video content for web and social media usage.

Exceptional Results

The launch became Volvic’s most successful product launch programme ever. In the UK,  the Volvic Juiced campaign saw more than 50,000 product samples dispensed, and over 250,000 plays of our mobile game. In addition, a digital photo booth created especially By Brandnation delivered on Facebook produced a total of 9,500 entries. We carried on working with Volvic, also launching the brand’s ‘Touch Of’ range of slightly flavored waters.

THE CAMPAIGN SPECIALISTS

This highly successful, multi-channel campaign demonstrates how Brandnation specialises in the creation and execution of complex marketing campaigns for clients that cover a number of elements including digital, PR, social media (paid and organic), advertising, content creation, design and production and experiential event management. Check out some of our other digital projects here or contact us direct with a brief or to request creds mary.k@brandnation.co.uk