Wiley’s Finest: Nourish Campaign

CLIENT: Wiley's Finest

HARNESSING EVERY MOMENT

Wiley’s Finest, one of the UK’s leading brands in Omega 3 Fish Oil supplements, tasked Brandnation to launch their new pre natal mother & baby range. Brandnation rose to the challenge with an integrated campaign. The aim of the campaign was to educate and highlight the importance of pre and post natal Omega 3 supplements, creating positive habits for mums to be focusing on baby’s health.

 

WHAT WE DID

To elevate the campaign and reinforce Wiley’s Finest objectives, Brandnation’s marketing communications and PR team secured a partnership with Baby Lifeline. This national charity specialises in supporting the care of pregnant women and new-born babies throughout the UK and globally.

Brandnation managed all aspects of this sponsorship including the negotiation and activation of the contract, and creation of bespoke content which was used across all marketing platforms to promote the campaign.  Brandnation organised a launch initiative with national press during World Breastfeeding Week. Journalists were treated to a nutritious breakfast with Wiley’s Finest experts on hand to explain the science behind the product ingredients and why Omega 3s are so important in prenatal care. The event culminating with a Charity auction showcasing exclusive prints and paintings, all themed mother and baby.

COVERAGE

With coverage achieved in key national titles including: Daily Mail, Daily Mirror and Daily Express plus target parenting titles, elevating the brand positioning and driving sales throughout the donation period.

The Nourish Every Moment media campaign was underpinned with influencer gifting to key mummy bloggers. A Wiley’s Finest pre and post-natal MOT health pack was gifted to further amplify the brand messaging. This was supported with expert stats, facts and quotes highlighting the benefits of Omega 3 Fish Oils.

THE RESULTS

We didn’t have to go fishing for results – we superseded all KPIs, delivering a total campaign reach of 400million and media coverage in excess of £500k.

GET IN TOUCH

The Brandnation health PR and marketing communications team has an outstanding track record of creating and executing successful integrated health focused brand campaigns that include PR, social media, content and creative. Check out more of our case studies here or contact us directly at information@brandnation.co.uk