We are happy to announce our recent appointment by Pour Moi, the leading lingerie and swimwear brand. To maximise brand awareness and elevate Pour Moi’s positioning, we will be looking to deliver a multi-channel comms strategy incorporating influencer and PR campaigns driving awareness of the new ranges, launches and ambassadors working with the brand in 2020.
Pour Moi is a British success story that started from humble beginnings in Macclesfield 15 years ago and is now a leading lingerie and swimwear brand that is stocked through major retailers Next, ASOS, Figleaves and Very, in addition to www.pourmoi.co.uk. Their collections span across Lingerie, Swimwear, Nightwear, Hosiery and Fitness with an extensive range of sizing throughout all collections (AA-J). Pour Moi can ‘fit and flatter’, making everyone feel beautiful, whatever their shape and size.
Since their creation, Pour Moi has built out a varied high profile fan base, including the likes of Monica Cruz, India Reynolds and Samantha Cameron. With our fashion team at the ready, we look forward to building this influencer base and further expanding their hold on the UK lingerie sector.
Mary Killingworth, our Managing Director was delighted with the appointment, commenting that “Our fashion team has many years expertise within the lingerie sector, and we’re delighted that we will be able to bring this experience to good use on a really exciting, wide-ranging PR and influencer brief. We welcome Pour Moi to our growing retail client portfolio and look forward to exploring the brand’s creative possibilities.”
Michael Thomson, Owner of Pour Moi adds, “We have some really exciting plans for the next decade and believe that, with the support and expertise of Brandnation and our team, these aspirations will be delivered.”