Creating TANuary for our client, leading home tan brand St. Moriz, provided a great consumer showcase and focus for the fast growing brand’s many products, just at the time of year when we start to dare to consider warmer weather and even the faint possibility of an actual holiday!
In addition, we used TANuary as a platform for our Beauty PR Team to provide key media with some ‘All Glown Up’ hints, tips and advice for the perfect winter tan courtesy of a virtual St. Moriz Tanning Masterclass, hosted by St. Moriz resident tanning expert, Jordan.
Throughout TANuary, the Brandnation Beauty Team were busy with the launch of the new NPD St. Moriz Colour Correcting Mousses, and following the product launch, introduced the virtual masterclass event to key press, including amongst many others ‘OK!’ and ‘The Sun’. Selected journalists were sent NPD, product information and press releases, and were also gifted a bottle of bubbles to enjoy throughout the evening’s masterclass!
From the comfort of their own home, the invited journalists enjoyed an evening covering all matters tan – including news-worthy tips and tricks, tanning woes and disasters, and future tanning trends, all designed to help journalists with ideas for future features. To get everyone interacting in the virtual event, a Q&A style conversation format on topical subjects was adopted.
The event was a huge success, but don’t take our word for it…
Beauty Editor at OK!:
“Thanks for hosting such an interesting event! So much new tan to try and will definitely keep you updated on relevant features!”
Beauty Director, Evening Standard:
“It was lovely to see you all. Thanks for inviting me to a fun and informative event! I’ve got so many new tips and tricks from it. And, of course, thanks for the products too. I’m going to give the Face Mist a road test next!”