Lights, Camera, Action
Turn heads virtually with the power of video. There’s no better way to grab the attention of your audience than through the camera lens. Video impacts your digital marketing performance more than you may think, national lockdowns have encouraged online video consumption growth, social media posts with video receive 48% more views.
Social Video Marketing:
Reels. Live streams. Stories. It seems video has taken over every social media networking site, and demand certainly does not seem to be slowing down anytime soon. Influencer live streams increased by 50% in 2020, and Instagram saw a 70% increase in viewings. Hubspot has also predicted that in 2021 video will account for 70% of all mobile traffic.
Social media algorithms go beyond SEO. The unstoppable growth of video content creation will lead to changes in social media algorithms to help determine video discovery. Instagram currently uses signals such as engagement, followers, frequency, and usage to estimate where posts will land in a user’s news feed.
Shoppable video content:
Forget long advert breaks because shoppable content is here, and we expect that they will take on a life of their own this year. Giving consumers an interactive shopping experience they have never seen before! Shoppers will continue shopping online, especially during the pandemic.
Shoppable entertainment vs. shoppable content: The streaming wars have started, and the latest evolution of e-commerce has already begun. Shoppable entertainment provides a seamless buying experience while helping brands and influencers retain viewership by keeping the whole experience in one place. Many brands have already started the transition, including online retail giant ASOS, which has recently purchased Arcadia Group’s Selfridges, Topman, and Topshop brands.
You may think your video is picture-perfect, but in reality, you need to make sure that your video can easily be found. Feast your eyes on this, or not as the case may be! YouTube is the hub of video content, so how do you get noticed?
- Target Keywords: Use your target keywords when naming your video and uploading.
- Optimise descriptions: optimise the first 100 characters with relevant content and keywords.
- Categorise your video: Grouping your video to similar content on YouTube will ensure that your video targets your key audience.
If it has a box, it has a purpose, don’t leave it empty!
Video builds trust:
Video keeps people connected. We’ve experienced it through tools such as Zoom which have enabled us to maintain bonds with those around us. So what makes video so powerful? Video as a tool enables you, as a brand, to communicate the most authentic you (your vision, values, and what you ultimately stand for) in the most immersive and emotive way. It is the perfect format to take your brand narrative into the realms of storytelling and can be used to maximise positive product exposure. Let’s roll!