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BRIEF - Beauty PR To Boost Salon Profile and Sales

Brandnation's Beauty PR agency team were tasked to launch a range of new salon services from hairdressing 'royalty' Charles Worthington to UK media and consumers, whilst driving salon appointments and increasing salon footfall.


Achieving regular features for the salons and team members within select target media, Charles Worthington salon services new client figures increased significantly in the first year of working with Brandnation and enquiry figures also greatly improved.

Coverage generated – including features in the Evening Standard, The Daily Telegraph and The Observer Magazine – helped leverage the salon’s profile and that of Charles Worthington and a cleverly executed 25th anniversary campaign helped to re-engage lapsed customers of the brand.

We Covered

Press Office
Launches & Events
Video & Photo Content
Salon Marketing
Personal Profile PR
Celebrity Outreach

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charles worthington products
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"We couldn’t be happier, the feature in The Telegraph is AMAZING!! We would go as far to say it is certainly one of the best pieces of coverage we have had in over 25 years. Congratulations to you and the team for such a great piece of work."

Charles Worthington

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