Generate high volume, high impact press coverage for this bronzing and cosmetics range while positioning the brand as a destination for purse-friendly and safe tanning.
Brandnation secured media coverage worth over £300k in our first month of working for Sunkissed. Managed all elements of the ambassador agreement and a robust PR activation with TOWIE beauty Lucy Mecklenburgh. Brandnation were instrumental in driving aspiration, engagement and sales.
Ten profile features with Lucy were achieved in key target titles including Reveal, OK! and TV Extra, successfully positioning Sunkissed as an affordable, celebrity-endorsed brand to beauty-conscious consumers.
Launches & Events
"Thanks to all of the team at Brandnation in organising the photoshoot with Lucy Meck. Your professionalism and expertise is invaluable and we are delighted with the results."
Marketing Manager, Sunkissed