BRIEF - Generate Beauty PR Coverage

Position T3 as a premium electrical hair tools brand - the celebrity and experts’ choice.

RESULTS - Significant Increase in Editorials

Thanks to regular tried and tested editorials, beauty awards activity, celebrity ‘get the looks’ and product placement, T3 enjoyed a significant increase in editorial coverage. This in turn saw T3 enjoy an uplift in sales.

Full-page product write-ups and celebrity fans have been achieved through a strategic media appointments operation and one-on-one bookings. Brand credibility has been maximised through the use of relevant experts and the activation of a major seeding and influencer programme.

We Covered

Product Launches
Press Office
Celebrity Outreach
Product Placement