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BRIEF - Beauty Social Media App and Campaign Creative

Brandnation's Social Media Team were briefed to create a Beauty Social Media Campaign For Bourjois, the top French cosmetics brand. This included designing and developing a Facebook-based app to resonate with a young, beauty and fashion-conscious clientele.

 

RESULTS - Great Engagement, 20,000 Tickets Distributed

Brandnation's Social Media and Digital Teams designed and created Facebook app ‘My Bourjois Look’ which encouraged current and potential brand fans to submit their beauty ‘look’ to be judged by peers and a panel of experts to win high-end, money-can’t-buy, fashion-related prizes including tickets to bespoke fashion events.

 

The app was a huge success for Bourjois, generating more than 15,000 Facebook Likes organically without the use of paid promotion and all events were over-subscribed with more than 20,000 participants receiving tickets.

We Covered

Design
Bespoke Development
Social Media

Press Advertising

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