Launch LA-based drinking bottle brand in the UK creating a buzz and positioning the product as a glamorous, must-have beauty item.
Thanks to Brandnation’s media events and PR programme and subsequent press coverage and social media frenzy, bkr quickly flew off the shelves within weeks of initial launch.
Key target media featured bkr bottles as a ‘lust have’ product, whilst clever celebrity product placement secured features. The successful PR positioning of the brand amongst UK audiences increased footfall in stores and subsequently drove sales.
"Brandnation has done an excellent job in launching bkr to the UK media."